HYPE HOUSE MEMBERS HOW TO

But it’s nothing compared to Chase or Charli’s because TikTok is a different audience than their YouTube audience.”Ĭelebrities frequently reach out to The Hype House members to help grow their followings. If Tana Mongeau makes TikToks, they’ll do really well. Petrou said, “If Will Smith makes a video, it’ll get views because it’ll get pushed to everyone on the platform because he’s a celebrity. Traditional celebrities, and YouTubers, are trying to gain followers on the platform too. Post frequently on all platforms, be yourself and be passionate.

I wake up, plan my content out for the day, and film at least three videos a day. I wanted to see this for myself, so I created a TikTok account, filmed a video with Addison, and it quickly had 500,000 views.Ĭhances are that you won’t get invited to The Hype House, so what secrets do they have for you to grow your following? Alex Warren said, “Consistency is huge. If you create an account, and film one with Chase or Addison, you’ll probably get a million views on that video.” Anyone who comes in this house and films will blow up, even with zero followers. Petrou said, “The thing that makes TikTok great, and the algorithm that we love, is that anything can blow up on TikTok.

The amount of engagement that their videos get is also astonishing. You see yourself scrolling and then you look at the clock and go, ‘It’s time to do homework,’ and then it’s bedtime.” Hudson explains, “You don’t recognize it. People probably spend about four hours a day on TikTok.” As of right now, people spend the most time on TikTok. We don’t know if the app is going to disappear in a year. Petrou said, “We want to push people to YouTube because, even though TikTok is great, we don’t know where it’s going. The Hype House team is focused on growing their followings on all platforms these days you have to be everywhere. So, there’s a lot of opportunities with money and music because TikTok is music based.” More people are asking us to be in their music videos, so they’ll get that organic growth. YouTube and Instagram deals will come in more. It’s January so more brands are devoting budgets to TikTok but nothing is finalized yet. For TikTok, this is their first year doing that.

HYPE HOUSE MEMBERS HOW TO

People know how to advertise on Instagram and YouTube. Petrou elaborates, “It’s just a very new platform. And there are no ads in the beginning of the videos.Ĭhase Hudson said, “Sometimes we get brand deals but it’s not an everyday thing.” Having a massive following is great for The Hype House members but how do they monetize it? You rarely see product placement in the videos or advertisements in the descriptions. Petrou said, “She kind of changed the app. Charli D’Amelio, a Hype House member with 30 million TikTok followers, changed the content that we see today. The members have helped shape the content that we see on the platform.

Hype house members